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Cookies Archives - Page 6 of 44 - ExchangeWire.com

Cookies

Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers

Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The…

1 year ago

PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership…

1 year ago

Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA

In the first of our new quarterly wraps, head of content John Still takes a look at the events that…

1 year ago

Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform

In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of…

1 year ago

Privacy Sandbox and the Countdown to Cookieless

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having…

1 year ago

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey…

1 year ago

PRISA Media se asocia con First-id para avanzar en el entorno cookieless

En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la…

1 year ago

PRISA Media Partners with First-id to Advance the Cookie-Free Environment

In a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at…

1 year ago

RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two…

1 year ago

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its…

1 year ago