With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic…
GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally…
Times are changing for digital advertising - after a series of scandals and investigations, regulators and consumers are more conscious…
With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world,…
Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and…
In today's ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of…
Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin…
With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is…
In today's ExchangeWire news digest: Google Australia MD Mel Silva hits back at 'inaccurate' News revenue figures; the German Federal…
When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within…