The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to…
Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them?…
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to…
Captify, the global leader in Search Intelligence, today announced that Amelia Waddington, former LiveRamp executive, has joined its leadership team…
Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings…
In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the…
Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at…
2020 turned out to be a year like no other, and that was no less the case in the world…
Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and…
There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I…