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Cookies Archives - Page 22 of 44 - ExchangeWire.com

Cookies

The Cookie Ditch: UK Digital Marketing Now Much Less Dependent on Third-Party Cookies

Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to…

4 years ago

Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global…

4 years ago

Predictions 2022: Media Buying & Brand Marketing

In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the…

4 years ago

How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool

RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available…

4 years ago

Nearly All Marketers to Achieve a Single Customer View by End of 2022, New Research Reveals

New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’…

4 years ago

Over Half of UK Marketers Predict 10-25% Revenue Decrease from Cookie Deprecation

Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, released its “Beyond…

4 years ago

IAB Europe in Breach of GDPR; Meta Faces Former Rival

In today's ExchangeWire news digest: IAB Europe will face DPA draft ruling alleging they breached GDPR principles; Meta are being…

4 years ago

The Future of Programmatic Buying: Q&A with Xandr

In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and…

4 years ago

Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted…

4 years ago

Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a…

4 years ago