In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are…
In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology…
In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across…
In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align…
In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how…
GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention…
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…
As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss…
Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to…
ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a…