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Cookies Archives - Page 16 of 44 - ExchangeWire.com

Cookies

Amobee & ID5 Partnership Enabled Boutique Wine Brand Gusbourne to Increase Reach & Conversion

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance,…

3 years ago

Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC

With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss…

3 years ago

The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the…

3 years ago

Google’s cookie delay: obstruction or opportunity?

Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google…

3 years ago

A Positive Guide to Advertising in the Post-Third-Party Cookie World

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers…

3 years ago

The Stack: CMA Approves Warner Bros. Discovery & BT Deal; Alibaba Shuts Down Tmall

This week: the CMA approves a merger between Warner Bros. Discovery and BT Group, Alibaba shutters its online retailer Tmall...…

3 years ago

Google Delays the Phase-Out of Third-Party Cookies; Alibaba Strives for Primary Listing in Hong Kong

In today's ExchangeWire news digest: Google sets the deprecation of third-party cookies back to 2024; Alibaba aims for primary listing…

3 years ago

Consumer-Retailer Relationships Reimagined

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and…

3 years ago

Turning Cookie Panic into Positivity: Interview with John Stoneman – Triplelift

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter…

3 years ago

The cookieless future: a new era for privacy?

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea…

3 years ago