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Cookies Archives - Page 12 of 44 - ExchangeWire.com

Cookies

ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers…

2 years ago

Google Ad Tech May Break Up; Apple Threaten to Ban Damus Over Bitcoin Tipping

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens…

2 years ago

The MadTech Sketch: The Cookie Cliff Is Coming. What Are You Going To Do Now?

The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down…

2 years ago

PubMatic & Havas Media Help Brands Exceed Viewability Target in Cookieless Environments

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023)…

2 years ago

CairoRCSMedia Achieves Cookieless Targeting with Permutive

CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using…

2 years ago

RevOps Barometer H1 2023: What the Industry Thinks

Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising…

2 years ago

Utiq Selects Adform as Exclusive Launch Partner

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic…

2 years ago

Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the…

2 years ago

How Will Web3 Change Advertising?

With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois…

2 years ago

Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023

New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the…

2 years ago