In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still…
Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…
With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across…
Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake,…
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a…
Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership…
In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation…
Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…
With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a…