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Contextual Archives - Page 9 of 21 - ExchangeWire.com

Contextual

GumGum Granted First MRC Accreditation for Brand Safety & Contextual Targeting for CTV

GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from…

2 years ago

Odeeo Sees 300% Revenue & Active User Growth on its Audio Advertising Platform for Mobile Games

Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in…

2 years ago

Contextual Signals in Performance Campaigns: Interview with Kenneth López Triquell, Seedtag

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers…

2 years ago

Navigating the Transition to First-Party Data – Q&A with Sandy Ghuman, Silverbullet

In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data,…

2 years ago

Contextual: Predictions for 2023

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been…

2 years ago

How Contextual AI Impacts Campaign Performance

In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag,…

2 years ago

ExchangeWire’s 2023 predictions

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to…

2 years ago

La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director

Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full…

2 years ago

Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground

Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform,…

2 years ago

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections & Contextual Alignment

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability…

2 years ago