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Contextual Archives - Page 5 of 21 - ExchangeWire.com

Contextual

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns

AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad…

2 years ago

Equativ announces full-stack integration with IRIS.TV

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better…

2 years ago

Seedtag’s Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era

In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising…

2 years ago

Seedtag’s New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data

Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology,…

2 years ago

Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction

Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced…

2 years ago

Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless

La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du…

2 years ago

The Revival of Contextual Advertising: Adapting to the Privacy-First Landscape

“CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly,…

2 years ago

Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting

Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company…

2 years ago

Seedtag Announces Two Senior Leadership Hires

Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its…

2 years ago