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Contextual Archives - Page 18 of 21 - ExchangeWire.com

Contextual

Contextual Advertising in Emerging Channels

In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can…

4 years ago

Captify Sells Majority Stake to SFW Capital; Revolut Raises USD$800m

In today's ExchangeWire daily news digest: Captify sells majority stake to SFW Capital; Revolut raises USD$800m (£578m); and Alibaba and…

4 years ago

GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation

GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to…

4 years ago

Seedtag’s Computer Vision Capabilities Boost Olympics Brand Sponsorships Within Digital Environment

Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision…

4 years ago

“Contextual Will Keep Developing”: Q&A with Seedtag’s Albert Nieto and Jorge Poyatos

In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give…

4 years ago

Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect

Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend…

4 years ago

IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory

IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced…

4 years ago

KERV Integrates with IRIS.TV

KERV Interactive, the leader in AI-driven, in-video-recognition-powered metadata, is integrating with the IRIS.TV video data platform to enable marketers to use its…

4 years ago

New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting

With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around…

4 years ago

Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform,…

4 years ago