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Contextual Archives - Page 11 of 21 - ExchangeWire.com

Contextual

The 4 Factors Driving Effective Contextual Targeting

Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines…

3 years ago

Seedtag Survey: 76% of UK Consumers Willing to Consume Ads in Exchange for Free Content

Seedtag, the leader in contextual advertising in EMEA and LATAM, today (September 28th, 2022) released findings from its survey, conducted…

3 years ago

Former P&G Executive Rosa Almarza Joins Illuma as Global Client Director

Illuma, the British contextual AI specialist, has appointed a global client director to support its growing network of global brands…

3 years ago

Yahoo Teams Up With StarHub to Launch Premier League Topic Hub

Yahoo and StarHub, Singapore’s official broadcaster of the Premier League, have teamed up to launch a dedicated Premier League topic…

3 years ago

Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt

In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the…

3 years ago

Blessings & Challenges: Interview with Sonal Patel, Quantcast

In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss…

3 years ago

Seedtag Raises Over €250M From Advent International

Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has raised over €250m (£211m) in…

3 years ago

GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities

GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters,…

3 years ago

DOOH: advertising’s big opportunity?

Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until…

3 years ago

The GoodNet & actionable Partner to Help Marketers Reach & Engage Ethical Consumers

Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate…

3 years ago