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Contextual Archives - ExchangeWire.com

Contextual

PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, 2025) announced a…

2 weeks ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a…

1 month ago

Seedtag Appoints Aritz Reyes as Global SVP of Operations

Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz…

2 months ago

Peer39’s Mario Diez on CTV’s Challenges, the State of Inventory, and the Power of Contextual

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez…

2 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer…

3 months ago

Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that…

3 months ago

2025 Predictions: Contextual Advertising

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space.…

5 months ago

AI Overload: Are We Spending Wisely on Artificial Intelligence?

In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry…

5 months ago

The GumGum Platform™ Achieves Global SOC 2 Compliance

GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that…

5 months ago

Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner

Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads…

6 months ago