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Context Archives - Page 5 of 8 - ExchangeWire.com

Context

Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet’s Marco Godina

With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world,…

5 years ago

Channel Factory Continues Expansion with Senior UK and US Hires

Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob…

5 years ago

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and…

5 years ago

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership…

5 years ago

New Primis Features Give Publishers More Control Over Video Playlists

Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control…

5 years ago

White Bullet Announces Results of Health Check Across Leading Brands

White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or…

5 years ago

Context is Everything: Q&A with Steven Filler, Union

As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves.…

5 years ago

Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy

Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing…

5 years ago

Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from…

5 years ago

Union Survey Reveals Impact of COVID on Content Consumption and Attitudes to Advertising

Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer…

5 years ago