Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and…
Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of…
These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble…
Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and…
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both…
GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally…
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB…
MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of…
Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’,…
Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology…