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Context Archives - Page 2 of 8 - ExchangeWire.com

Context

The Rise of Contextual Targeting in a Cookieless World

On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent…

3 years ago

Contextual Relevance is Critical to Indian Consumers According to IAS The Power of Context Research

Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The…

3 years ago

ID Wars: The Battle for Contextual 2.0

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the…

3 years ago

Predictions 2022: DOOH and OOH

In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional…

3 years ago

Matterkind Singapore Uses IAS’s Context Control to Successfully Drive Demand for an International School

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today…

4 years ago

Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change

In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021…

4 years ago

User Privacy, Bigger Scale, Better Relevance? The Cookieless Future Looks Bright

In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions…

4 years ago

Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment

For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to…

4 years ago

Contextual Relevance is Critical to Consumers in Singapore and Other Key APAC markets – IAS Power of Context Research Reveals

Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of…

4 years ago

Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert

Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing…

4 years ago