In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as…
John Snyder, Grapeshot co-founder, joins us to discuss the future of contextual advertising, and how contextual tech solves some of…
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better…
“CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly,…
Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting…
In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's…
With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois…
ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a…
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and…