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Content Archives - Page 2 of 15 - ExchangeWire.com

Content

TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research

People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's…

1 year ago

Taboola Signs Exclusive Deal with Foundry

Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry,…

1 year ago

IAS Report – The State of Brand Safety in Singapore

Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact…

1 year ago

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced…

1 year ago

Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has…

1 year ago

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin,…

1 year ago

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and…

1 year ago

57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not Be Designated as Gatekeepers; EU Votes on AI Framework

On today’s ExchangeWire digest: 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should…

1 year ago

Equativ Names Seekr its Exclusive Brand Suitability Partner

Equativ, the global leading independent ad platform, announced today (January 31st, 2024) that it has partnered exclusively with Seekr, an…

1 year ago

74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing

On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls…

1 year ago