While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The amount of information at our disposal online is now immeasurable, creating new challenges for marketers competing for attention. But…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year,…
How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
As brands continue to realise that the rules of engagement have changed, they are searching for new ways to create…
When I say 'native', you say 'advertising'. This is how native is perceived in the digital industry, driven more so by…
Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with…