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Content Archives - Page 13 of 15 - ExchangeWire.com

Content

Bloomberg & Twitter Look to Monetise APAC Demand for Credibility

Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge…

7 years ago

Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…

7 years ago

Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…

8 years ago

Email Still Relevant Tool for APAC Marketers

Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…

8 years ago

Alibaba Touts ‘New Retail’ Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

AdAsia: Localising AI Engines Essential, But Can Take Months

Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…

8 years ago

IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don’t ‘Get’ Them

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Must Act As GDPR Impact Spans Wide

Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as…

8 years ago

Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago