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Content Archives - Page 11 of 15 - ExchangeWire.com

Content

Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that…

5 years ago

DoubleVerify Expands Brand Safety Solution

Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that…

5 years ago

Why Content is the New Digital Hero

Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather…

6 years ago

Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has announced the launch of cost-per-acquisition (CPA) and…

6 years ago

DoubleVerify Launches Semantic Science Division

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a…

6 years ago

MediaMonks Merges with IMA; Bauer Instream Relaunches

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

The Ozone Project Selects ADmantX to Power the Contextual Classification of its Content

ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone…

6 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago