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Content Archives - Page 10 of 15 - ExchangeWire.com

Content

Context is Everything: Q&A with Steven Filler, Union

As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves.…

5 years ago

Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from…

5 years ago

Union Survey Reveals Impact of COVID on Content Consumption and Attitudes to Advertising

Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer…

5 years ago

UK and US Content Consumption and Consumer Sentiment Amid COVID-19

Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their…

5 years ago

Consumers Go to YouTube for Uplifting Content During COVID-19

Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th…

5 years ago

60% of Content Containing COVID-Related Keywords Is Brand Safe

GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that…

5 years ago

Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy

In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires…

5 years ago

Unruly Finds UK Consumers Want Ads to Make Them Feel More Informed

A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences;…

5 years ago

Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago