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Commerce Media Archives - ExchangeWire.com

Commerce Media

The Stack: Ad Tech M&A is Back

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a…

6 months ago

‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can…

6 months ago

The Stack: Retail Media Making Waves

A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in…

7 months ago

What does retail media need to do next?

Retail media has been a hot topic for the last year. But what does it need to do to hit…

7 months ago

URL Genius x impact.com: Commerce Creator Survey

Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key…

8 months ago

The Retail Media Boom is Only the Beginning

The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail.…

10 months ago

Cannes Lions 2024 Tech Highlights:  Federico Salvitti of MINT on Six Transformative Advertising Trends

Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz…

11 months ago

The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán…

1 year ago

Commerce Media: Advertising’s New Playground?

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field:…

1 year ago

PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US & UK

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian,…

2 years ago