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Clean Rooms Archives - ExchangeWire.com

Clean Rooms

Data Distribution: Plumbing For Programmatic Activation

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by…

3 weeks ago

Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up…

1 year ago

Evorra Partners With AppsFlyer to Power Compliant Data Collaboration

Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing…

2 years ago

Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph

Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a…

2 years ago

Clean rooms, walled gardens and identity: ad tech at CES 2023

The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations.…

2 years ago