Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about…
Over the last 7 years, Chinese ecommerce giant Alibaba led a change to overall ecommerce consumer behaviour in China by…
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic,…
Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first…