In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence…
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey…
Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…