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• Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns

  3 years ago News

  Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health & Beauty, the No.1 Health & Beauty Retailer in Singapore, which exceeded the country’s benchmark via IAS holistic media quality [...]

• Captify to Track Environmental Impact of Online Ads Following Global Partnership with Good-Loop

  3 years ago News

  

  Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]

• goTom & SpringServe Collaborate to Make CTV & OTT Video Campaigns More Efficient

  3 years ago News

  

  goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [...]

• Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns 

  3 years ago News

  

  Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]

• Domino’s Completes First Contextual & Attention-Powered Campaign with GumGum & Playground xyz

  3 years ago News

  

  In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the [...]

• BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

  3 years ago News

  

  Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

• Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain

  3 years ago News

  Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]

• IMPACT+ Launches in the UK with Azerion Partnership to Tackle Carbon Emissions in Online Advertising

  3 years ago News

  

  IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]

• Google to Bolster Ad Campaigns with Generative AI; Changxin Memory Contemplates IPO

  3 years ago News

  

  In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]

• Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag

  3 years ago News

  

  Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]

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