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Campaign Archives - Page 3 of 16 - ExchangeWire.com

Campaign

Ford Launches New Digital Campaign Targeting ‘Thrivers’ for its All-Electric Explorer Debut

Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting…

6 months ago

Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking

A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle,…

6 months ago

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and…

7 months ago

Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson

In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video…

7 months ago

Taboola Introduces Abby, an Industry-First Generative AI Assistant

Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby,…

7 months ago

The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things…

8 months ago

September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris

Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala…

8 months ago

Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far

An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to…

8 months ago

Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push

On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports…

9 months ago

Redefining Marketing Measurement with Incrementality

In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to…

10 months ago