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Campaign Archives - ExchangeWire.com

Campaign

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion…

1 week ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer…

1 week ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to…

2 weeks ago

Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered…

1 month ago

Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as…

1 month ago

Digest: Disney+ joins Barb Advanced Campaign Hub

Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to…

2 months ago

MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed…

2 months ago

Digest: Apple and Meta Set to Face EU Fines; Barb to Unify CFlight and Advanced Campaign Hub; Have Your Say in the All In Census

On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight…

2 months ago

Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform…

3 months ago

NFL Spot Leads The Way In Early Super Bowl Ad Ranking

The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle…

3 months ago