In today’s ExchangeWire news digest: billionaire Elon Musk threatens to walk away from his planned purchase of Twitter; Apple store…
In this exclusive Q&A, Carl Thomas Petterson, outgoing digital sales manager at NENTGroup, talks to ExchangeWire about the pandemic’s impact…
Silverbullet has announced it has signed a contract with media measurement company, RSMB, as it continues to enhance and expand…
Since its inception in 2019, TheViewPoint has established itself as one of the top publisher-facing ad monetisation platforms on the…
smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable…
In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the…
Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to…