News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon…
News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and…
DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising…
News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach …
StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to…
News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu…
News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future…
Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced…
Today’s news: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect…
In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is…