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Brands Archives - Page 23 of 26 - ExchangeWire.com

Brands

Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms. LiveRamp®…

4 years ago

Zefr Launches Brand Suitability Suite for Video, Enabling Brands to Apply GARM’s Responsible Media Framework Across Video Platforms Without Keyword Overblocking

Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software…

4 years ago

IPG Mediabrands and Vice Media Partner; Instagram Announce New Influencer Tools

In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal…

4 years ago

The Science of Marketing: Adapting Skills for the Data-Driven Age

Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19,…

4 years ago

Connexity Revenues Soar 60% YOY as Innovative Solutions for Merchants and Publishers Deliver Differentiated Value

Connexity, the largest independent customer acquisition channel for ecommerce advertiser acquisition and a leading commerce monetisation solution for publishers, is…

4 years ago

The Evolving Client and Agency Relationship

In this article written exclusively for ExchangeWire, Neil Jones (pictured below), senior digital marketing manager at Sky Betting & Gaming…

4 years ago

Are Brand Partnerships the Answer to an Increasingly “Ad-less” World?

In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing…

4 years ago

Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…

4 years ago

Coupang Go Public in the US; Microsoft in Talks Over $10bn Discord Acquisition

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

4 years ago

Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber

In today's ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad…

4 years ago