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Brands Archives - Page 15 of 26 - ExchangeWire.com

Brands

<strong>IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers</strong>

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the…

3 years ago

Navigating the Transition to First-Party Data – Q&A with Sandy Ghuman, Silverbullet

In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data,…

3 years ago

Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu

Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign…

3 years ago

Talon Announces Rebrand to Reflect its Strategic Repositioning & Global Ambitions as it Enters its 10th Year

Talon, the global independent out-of-home (OOH) media agency, today (November 30th, 2022) unveils a company rebrand as it continues its…

3 years ago

Croud Strengthens Brand Offering With Acquisition of Born Social

Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of…

3 years ago

Clinch Launches Enhanced Sports API to Connect Advertisers & Fans

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today…

3 years ago

Channel Factory Reveal 76% of UK Shoppers Say They Will Spend Less This Christmas

Channel Factory, the global brand suitability platform for YouTube, today (November 3rd, 2022) unveils its annual Festive Season research* which…

3 years ago

IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among…

3 years ago

UK Ad Market to Reach £35bn by End of 2022 Says WARC; Consumers Increase Pressure on Brands Over Pricing

In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022;…

3 years ago

The Reasons are There for Brands to Explore Social Commerce – Q&A with Kris Boger, TikTok

In this exclusive interview, Kris Boger, general manager, TikTok UK, Global Business Solutions, explains why social commerce is a big…

3 years ago