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Brands Archives - Page 11 of 26 - ExchangeWire.com

Brands

Yahoo Appoints Tressie Lieberman as Chief Marketing Officer

Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented…

2 years ago

The Battle for Attention: Capturing and Retaining Audiences with Outbrain

As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious…

2 years ago

impact.com Announces Fully Integrated Influencer & Creator Partnership Management Platform

impact.com, the world’s leading partnership management platform, announced the launch of impact.com / creator, an influencer marketing platform that allows…

2 years ago

How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden

In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV…

2 years ago

Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new…

2 years ago

The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media &…

2 years ago

RTB House Launches PrimeAudience – The First Ad Network to use Protected Audience API from the Privacy Sandbox

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics…

2 years ago

InMobi Survey Reveals – Customer Loyalty Rises for National Brand & Private Label

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its…

2 years ago

Sichtbarkeit war gestern: Ogury launcht modernste Aufmerksamkeitsmessung

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen…

2 years ago

Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention

Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di…

2 years ago