The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma…
Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…
It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…
Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience…