ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…
There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has…
Contrary to what is commonly pitched in Asia-Pacific, numbers are not the best way to measure the success of marketing…
Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…