In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing…
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and…
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…