Predictive intelligence, artificial intelligence (AI), or machine learning – call it what you want, but chances are you have already…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances…
Smartphones are a staple of modern life, with consumers being very familiar with mobile advertising. We’re used to swiping, tapping,…
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive.…
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…