With Asia-Pacific consumers spending more time on their mobile devices, retargeting tools for in-app marketing need to improve and help…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video…
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…
How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial director, Joel Christie, explains how artificial intelligence can fix…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…