Yahoo and StarHub, Singapore’s official broadcaster of the Premier League, have teamed up to launch a dedicated Premier League topic…
UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in…
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers,…
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context…
Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific…
Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase…