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Branding Archives - Page 28 of 32 - ExchangeWire.com

Branding

WireColumn: Who Will Be the First Exchange of the Automated Content World?

Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still,…

13 years ago

‘What’s Best for Brand? Diagnosing Viral Video Advertising’, by John Tigg, GM, EMEA at Videology

Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When…

13 years ago

Jordan Khoo, Regional VP APAC, MediaMind, Discusses the State of Evolution in Southeast Asia

The rate of growth in Southeast Asia at the moment is some of the strongest in APAC. ExchangeWire caught up…

13 years ago

The Fallacy Of Universal Frequency Capping, And How Agency Trading Desks Can Add Value

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…

13 years ago

ATS Paris Wrap-Up

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…

13 years ago

Focus on Retargeting: StrikeAd Announces New Products & Partnerships for Retargeting for Brand & Direct Response

Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found…

13 years ago

Stuart Byrne Gives the Auditor's Perspective on the Viewability Shake-up

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many…

13 years ago

Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However,…

13 years ago

Wayne Blodwell, Client Digital Partner at Universal McCann, 'Programmatic Buying – It needs to be split in two'

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago