ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it…
ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers…
Much has been written about the 'brand trading desk' or specifically the in-housing of the programmatic buying function. A lot…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for…