Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping…
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key…
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last…
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more…
With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
China's Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its…