In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…
We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and…
Coca-Cola’s “The World Needs More Santas” tops the list of the most effective Christmas ads of 2023. That’s according to…
As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious…
Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to…
Outbrain, plateforme leader de recommandations, est fier d'annoncer le renouvellement de son partenariat exclusif, débuté il y a 10 ans,…
In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the…
Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a…
Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising…
GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in…