Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
What does a 'like' or retweet mean for your brand? Nothing much these days, it seems, as they come a…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…