Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…