UK marketers are uneasy with how third-parties, including media agencies and tech providers, treat their data, and are largely in…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech…
In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…