Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…