Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece,…
Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%. On a typical day,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
We are living in the golden age of digital, where most people are spending a good portion of their lives…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…