In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this op-ed, Ray Kingman, CEO, Semcasting, (pictured below) discusses the problem with ad tech’s current use of Big Data.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Many articles have been written accusing publishers of causing the rise of ad blockers due to our ‘complacent, gluttonous, and…
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative…